SEO Executive – Sweden

The Role

FDJ United is looking for a commercially minded and technically capable SEO Executive to join our established SEO team in Malta (Tigné Point). This role will take ownership of SEO performance for our Swedish market, working across content, technical SEO, on-page optimisation, and performance analysis to drive sustainable organic growth.

You'll be part of a mature, collaborative SEO function, reporting to the SEO Lead and working closely with central teams, local market stakeholders, and wider marketing and product teams. The role is hands-on and analytical, with clear accountability for market performance and a strong focus on measurable business outcomes.

We're looking for someone who can translate SEO opportunities into action, understands the commercial impact of organic search, and stays ahead of industry, algorithm, and search behaviour changes.

What you'll be doing

• Own and drive SEO performance for the Swedish market, aligned with commercial and acquisition KPIs
• Monitor, analyse, and report on organic performance, visibility, and market trends, proactively flagging risks and opportunities
• Conduct technical, content, and on-page SEO audits, identifying and prioritising impactful improvements
• Execute SEO initiatives across content optimisation, internal linking, technical fixes, and SERP performance
• Work confidently with a range of SEO, analytics, and performance tools
• Collaborate closely with SEO Leads, the SEO Strategic Lead, and local stakeholders to deliver against shared objectives
• Stay up to date with search engine algorithm updates, industry best practices, and evolving search behaviours (including AI-driven search features)
• Contribute to continuous improvement of SEO processes, documentation, and ways of working
• Take a proactive role in your professional development within a high-performing SEO team

How you'll be measured

• Organic search visibility and rankings in the Swedish market
• Organic traffic growth and share of organic traffic vs total traffic
• Contribution of SEO to new depositing player acquisition
• Delivery against personal and team OKRs
• Quality, impact, and timeliness of SEO execution

Who you are

• Solid foundational knowledge of SEO principles (technical, content, and on-page)
• Highly organised, self-driven, and comfortable owning a market end-to-end
• Analytical and data-driven, with the ability to turn insights into actionable recommendations
• Strong communicator, able to explain SEO concepts clearly to both technical and non-technical stakeholders
• Proactive problem-solver with a creative mindset
• Comfortable working in a fast-paced, performance-focused environment
• Interest in (or experience with) the iGaming industry
• Native-level proficiency in Swedish (written and spoken) is required
• Professional proficiency in English

Essential skills & experience

• Degree in Marketing or a related field (or relevant professional/online qualification)
• Hands-on experience with:
• GA4, GSC
• SEO tools (e.g. crawling, keyword research, rank tracking)
• Experience working with CMS platforms and Excel / spreadsheets
• Experience writing or optimising SEO-focused online content
• Basic understanding of HTML, CSS, and JavaScript and how they impact SEO
• Experience working effectively within a team-based environment

Nice to have

• Previous experience in an SEO Executive or similar role
• Exposure to international or multi-market SEO
• Familiarity with AI-assisted content or SEO workflows
• Experience collaborating with product, UX, or development teams