Digital Marketing Executive

Your role & impact

You will play a key role in supporting the planning, execution and performance optimisation of digital marketing initiatives across multiple channels, ensuring brand consistency, strong audience engagement and measurable commercial growth. You will work closely with internal teams (CRM, Product, Compliance) and external agencies to ensure campaigns are effective, compliant and continuously improving.

Key responsibilities

Campaign Management & Performance

• Support the Digital Marketing Manager in maintaining a marketing project planner, ensuring campaigns are well scheduled, prioritised and aligned with commercial objectives.
• Coordinate and support integrated multi-channel campaigns across PPC, SEO, Paid Social, Affiliates, Programmatic Display, Mobile and YouTube.
• Prepare and support Growth OS campaign briefs for agencies and internal stakeholders, ensuring clarity on objectives, timelines and deliverables.
• Collaborate closely with CRM teams to align acquisition and lifecycle marketing activities.
• Work with agencies to optimise paid media performance, focusing on ROI, efficiency and acquisition targets.

Testing, Conversion & Bonus Optimisation

• Collaborate with Product, CRM and Media teams to identify opportunities to improve user journeys and conversion across acquisition funnels and landing pages.
• Support A/B testing initiatives across creatives, CTAs and campaign structures to maximise ROI.
• Contribute to the optimisation of acquisition bonus strategies, balancing performance, profitability and compliance.
• Help identify potential bonus abuse patterns and support the implementation of preventative measures.

Compliance & Responsible Gambling

• Work closely with Compliance and Legal teams to ensure all marketing activities meet the regulatory framework of the Swedish Gambling Authority (Spelinspektionen).
• Ensure responsible gambling messaging, terms & conditions and age restrictions are correctly implemented across all digital channels.
• Support routine compliance checks and monitoring to ensure ethical, transparent and responsible marketing practices.

Content & Creative Coordination

• Brief internal creative teams on campaign needs, including digital assets, landing pages, banners, static and video formats.
• Review creative outputs to ensure high quality, brand consistency and regulatory compliance across all touchpoints.

Reporting & Insights

• Support cross-channel performance reporting and highlight actionable insights to guide future campaign optimisation.
• Work with analytics and internal tools to help inform strategic marketing decisions.

About you

• You have experience in digital marketing, performance marketing or a similar role.
• You are hands-on, detail-oriented and comfortable working with data and multiple stakeholders.
• You enjoy working with agencies and coordinating multi-channel campaigns.
• You are proactive, curious and eager to learn and improve performance through testing and optimisation.
• Experience in regulated industries (e.g. iGaming, fintech, gambling, financial services) is a plus.
• Fluent Swedish (written and spoken) is required for this role, as you will be working with local campaigns, content and regulatory requirements for the Swedish market.